Billie

Billie

A joyful woman with dark curly hair and a striped top, laughing and holding a pink razor to her underarm, surrounded by colorful disposable razors and shaving accessories.

Client

Billie

Agency

Cerulean Consulting Group

Deliverables

Branding • Social Media • Digital Assets

Contribution

Lead Graphic Designer for Branding, Social Media, and Digital Assets

Project Overview

Billie is a body care brand known for championing body positivity, inclusivity, and empowerment. They approached our team with a need to unify their visual identity across digital platforms, from Instagram to email marketing. As Lead Designer, I helped refine their branding system and created a suite of cohesive, flexible assets designed to work across digital campaigns and future live event activations.

Three colorful presentation slides for Billie Razor, featuring images of razors, with themes of awards, brand values, and product details, using pastel and pink tones.
Collection of marketing or branding presentation slides with product branding, color palette, typography, and photography direction for a cosmetics or beauty brand named Billie.
A colorful presentation slide design showcasing branding and social media marketing content. It includes various sections with images, text, color palettes, and logo concepts with pink, blue, and black backgrounds.

The Challenge

Billie’s brand voice was strong, but their visuals were fragmented. They had inconsistent designs across channels, making it hard to maintain clarity or momentum. With upcoming festival activations and digital campaigns on the horizon, they needed a flexible design system, one that could evolve but still feel unmistakably “Billie.” My goal was to build visual cohesion while keeping the brand’s playful, empowering tone.

The Solution

To address Billie's need for a cohesive, scalable brand identity, we delivered a comprehensive solution that tackled both their digital branding challenges and their ambitions for future event activations.

  1. Brand Cohesion Across Digital Platforms: We began by refining Billie’s brand identity to ensure a consistent message and visual presence across all platforms. This included creating a detailed brand style guide that covered logo usage, typography, and a custom color palette to maintain brand cohesion across social media, digital ads, and email campaigns.

  2. Social Media: We designed flexible, easy-to-update social media templates tailored for Instagram, Facebook, and Pinterest. These templates were built to accommodate evolving campaigns while maintaining a strong visual identity, making it easier for Billie to communicate their message across platforms.

  3. Digital Assets: In addition to social media, Billie needed a variety of digital assets to support their ongoing marketing campaigns across emails, websites, and other touchpoints. Our team delivered high-quality, versatile email templates and digital ads that aligned with the newly developed brand identity, providing Billie with the tools to execute their marketing strategies seamlessly.

Collection of smartphones displaying messages, social media posts, and images related to beauty and skincare products on a white surface.
A display of digital social media posts and advertisements on a wall, including a tweet about a men's grooming product, a side-by-side comparison of waxed and unwaxed underwear, a giveaway promotion, a woman at an awards show, a package of feminine wipes, and a text message conversation.
Multiple smartphone screens displaying social media posts and images related to beauty, skincare, and giveaways, including a woman using a facial roller, a woman with make-up, and promotional text for a giveaway event.
Two digital screens displaying a skincare product and a woman happily shaving her armpit with a pink razor, with repeated close-up images of razors and skincare products on the screens.
A promotional webpage featuring a purple body wash soap bar and bottles of body wash in pastel colors, with pink, purple, orange, and green caps, and a special offer code WELCOME10 for a discount.
Two digital mockups of a website homepage featuring a promotion for back-in-stock razors, shave creams, and body lotions, with a pink call-to-action button, a countdown timer, and images of razors and shaving products.

Outcome

The refreshed branding gave Billie the tools to show up consistently and confidently across all platforms. Their social feed now feels cohesive and campaign-ready, while the digital assets helped streamline internal workflows. Most importantly, the visuals reflect the values that Billie stands for: inclusivity, confidence, and creativity.

Collage of promotional digital ads for Billie razor, featuring smiling woman with close-up shots of shaving and body parts, with text encouraging to try the Billie Ultimate Shave Set and a pink call-to-action button.
Collage of promotional images for Billie All Day Deodorant featuring orange cans, hands holding the cans, and text with product details, set against a black background with orange accents.
Multiple pop-up flyers advertising razors with colorful handles and the tagline "1 Razor. 40 Awards. Meet Your Best Shave Yet." on a white surface, with bubbles and a small logo reading 'billie' at the bottom.