Billie
Billie
Client
Billie
Agency
Cerulean Consulting Group
Deliverables
Branding • Social Media • Digital Assets
Contribution
Lead Graphic Designer for Branding, Social Media, and Digital Assets
Project Overview
Billie is a body care brand known for championing body positivity, inclusivity, and empowerment. They approached our team with a need to unify their visual identity across digital platforms, from Instagram to email marketing. As Lead Designer, I helped refine their branding system and created a suite of cohesive, flexible assets designed to work across digital campaigns and future live event activations.
The Challenge
Billie’s brand voice was strong, but their visuals were fragmented. They had inconsistent designs across channels, making it hard to maintain clarity or momentum. With upcoming festival activations and digital campaigns on the horizon, they needed a flexible design system, one that could evolve but still feel unmistakably “Billie.” My goal was to build visual cohesion while keeping the brand’s playful, empowering tone.
The Solution
To address Billie's need for a cohesive, scalable brand identity, we delivered a comprehensive solution that tackled both their digital branding challenges and their ambitions for future event activations.
Brand Cohesion Across Digital Platforms: We began by refining Billie’s brand identity to ensure a consistent message and visual presence across all platforms. This included creating a detailed brand style guide that covered logo usage, typography, and a custom color palette to maintain brand cohesion across social media, digital ads, and email campaigns.
Social Media: We designed flexible, easy-to-update social media templates tailored for Instagram, Facebook, and Pinterest. These templates were built to accommodate evolving campaigns while maintaining a strong visual identity, making it easier for Billie to communicate their message across platforms.
Digital Assets: In addition to social media, Billie needed a variety of digital assets to support their ongoing marketing campaigns across emails, websites, and other touchpoints. Our team delivered high-quality, versatile email templates and digital ads that aligned with the newly developed brand identity, providing Billie with the tools to execute their marketing strategies seamlessly.
Outcome
The refreshed branding gave Billie the tools to show up consistently and confidently across all platforms. Their social feed now feels cohesive and campaign-ready, while the digital assets helped streamline internal workflows. Most importantly, the visuals reflect the values that Billie stands for: inclusivity, confidence, and creativity.
