Billie
Billie
Client
Billie
Agency
Cerulean Consulting Group
Deliverables
Branding • Social Media • Digital Assets
Contribution
Lead Graphic Designer for Branding, Social Media, and Digital Assets
Project Overview
Billie came to us with the goal of streamlining their brand across multiple platforms to better communicate their mission and values. As a brand that stands for body positivity, inclusivity, and empowerment, they needed cohesive visuals that would unify their messaging across digital and social platforms. Our role was to refine their branding across digital platforms and create ready-to-use digital assets that aligned with their brand’s bold, fun, and inclusive identity.
Billie needed to streamline their branding to create a consistent and impactful visual identity across various platforms. Their previous branding efforts had resulted in inconsistencies, particularly across their digital presence. With plans to explore new ways to engage their audience, such as through festival activations, they needed a cohesive, flexible branding system that could support their growth in both digital and live event environments.
Problem
To address Billie's need for a cohesive, scalable brand identity, we delivered a comprehensive solution that tackled both their digital branding challenges and their ambitions for future event activations.
Brand Cohesion Across Digital Platforms: We began by refining Billie’s brand identity to ensure a consistent message and visual presence across all platforms. This included creating a detailed brand style guide that covered logo usage, typography, and a custom color palette to maintain brand cohesion across social media, digital ads, and email campaigns.
Social Media: We designed flexible, easy-to-update social media templates tailored for Instagram, Facebook, and Pinterest. These templates were built to accommodate evolving campaigns while maintaining a strong visual identity, making it easier for Billie to communicate their message across platforms.
Digital Assets: In addition to social media, Billie needed a variety of digital assets to support their ongoing marketing campaigns across emails, websites, and other touchpoints. Our team delivered high-quality, versatile email templates and digital ads that aligned with the newly developed brand identity, providing Billie with the tools to execute their marketing strategies seamlessly.
