Bumblebee Café
Bumblebee Café
Client
Bumblebee Café
Deliverables
Branding • Logo Design • Website Design • Social Media
Contribution
Lead Designer for Branding, Logo, Website, and Social Media Assets
Project Overview
Bumblebee Café is a cozy, imagined café concept rooted in the warmth of small-town community and the beauty of slow, intentional living. I created this hypothetical brand to explore how thoughtful design can bring personality and depth to a simple food concept. From brand strategy to digital execution, this project reflects my ability to craft cohesive, emotionally resonant visuals that feel as good as they look.
The Challenge
The concept behind Bumblebee Café centered around modern simplicity grounded in warmth. The challenge was to avoid common “cutesy café” tropes and instead create a brand that felt mature, minimal, and fresh.
How do you visually communicate quiet confidence, cozy rituals, and community through digital and physical touchpoints, without over-designing it?
Solution
I created a stripped-back brand identity using a geometric bee icon, a bold all-caps wordmark in Anonymous Pro, and a warm, modern color palette of navy, beige, and dark orange. This gave the café a recognizable but understated identity that could scale easily across digital and print.
The website design reflects the same restraint, ample white space, modular layouts, and clean type hierarchy make it both functional and delightful. Paired with social content built around food photography and witty, short copy, the brand evokes charm without excess.
Reflection
Though fictional, this project demonstrates how an approach branding from a systems perspective. Bumblebee Café wasn’t just about a logo, it was about crafting an identity that speaks softly but leaves a lasting impression. The minimalist approach created room for storytelling: through materials, colors, and type. This case study shows my ability to create a brand that feels real, welcoming, and ready to launch.
