Marian University

Marian University

Client

Marian University Indianapolis

Agency

Cerulean Consulting Group

Deliverables

Social Media • Print & Digital Ads

Contribution

Lead Graphic Designer for Social Media and Print & Digital Ads

Project Overview

Marian University, located in Indianapolis, approached us with a need for comprehensive social media management and marketing support. The primary objective was to create a consistent social media presence while promoting their academic programs and overall university offerings. As a long-time client of Cerulean, Marian University expanded the scope of work to include digital and print advertisements, with a special focus on their Master of Science in Reading Science program.

We were tasked with creating + managing social media posts, developing promotional materials, and creating targeted ads to increase the visibility of both Marian University and its affiliated colleges, including Saint Joseph University.

Problem

Marian University needed a strategic and organized approach to maintain an active and engaging social media presence. Despite having diverse academic offerings, they struggled to effectively communicate the value of their programs across various channels, especially with the launch of their new Master of Science in Reading Science program. Additionally, they wanted to ensure that their affiliated entities, such as Saint Joseph University, also received the attention they deserved in their marketing efforts.

Another challenge was creating a cohesive blend of social media and digital/print ads to promote their programs in a way that resonated with prospective students and showcased the university's strengths in a competitive academic landscape.

Solution

To meet Marian University’s objectives, we designed a multi-tiered marketing strategy that addressed both their social media and advertising needs. The solutions included the following:

  1. Daily Social Media Management: We developed a content calendar that ensured a consistent stream of engaging posts on social media platforms. The posts highlighted university events, student achievements, and other important updates, creating an ongoing connection between Marian University and its online audience.

  2. Promotion of Affiliated Entities: We also developed targeted content to promote programs at smaller colleges, especially Saint Joseph University, showcasing unique opportunities to attract prospective students and strengthen its role within Marian’s academic community.

  3. Targeted Print and Digital Ads: Our team was tasked with designing print and digital advertisements, with a particular focus on Marian University’s new Master of Science in Reading Science program. These ads were strategically designed to emphasize the program’s ability to enhance educators’ expertise in literacy instruction. We highlighted how the program presented a unique opportunity for educators to specialize in the science of reading, capturing the attention of teachers and education professionals.