The Flying Pickle

The Flying Pickle

Client

The Flying Pickle

Agency

Gyst Design

Deliverables

Branding • Logo Design • Web Design • Social Media • Print Collateral • Merchandise

Contribution

Lead Graphic Designer for Website Design and Social Media

Project Overview

The Flying Pickle is the largest indoor pickleball facility west of the Mississippi. With a 50,000-square-foot venue and no existing brand presence, they needed a digital experience that felt as bold and high-energy as their space. I was brought in to design their website and social media assets, translating a brand-new identity into a cohesive, engaging digital presence

The Challenge

  • Brand Cohesion: Developing a cohesive and vibrant brand identity that could be applied consistently across diverse platforms, including signage, murals, the website, and social media.

  • Website Design & Functionality: Designing a custom website that captured the brand's playful, energetic vibe while offering functionality like court reservations and event scheduling.

  • Wayfinding System: Creating a wayfinding system for a large facility, which needed to be both intuitive and visually engaging, integrating elements like murals and immersive design features.

  • Spatial Design & Court Layout: Designing courts and custom signage that aligned with the brand and enhanced the visitor experience, all while adhering to functional needs.

  • Brand Integration: Ensuring that the brand was present in all aspects, from custom merchandise to the interior environment, including living moss walls and dimensional signage.

Solution

Solution

A multi-layered approach that combined strategy and creativity. We started with a bold, playful brand identity, weaving it into every aspect of the facility’s design and digital presence. The website, built on Squarespace, became the digital hub for community engagement, event sign-ups, and online store integration. Inside the facility and on social media, we delivered everything from large-format graphics and custom court designs to wayfinding systems, creating a seamless experience for visitors.

Outcome

The Flying Pickle successfully launched their brand across web and social. The website became the hub for court bookings and event sign-ups, while the social content helped generate buzz, grow their community, and communicate their voice. Together, the digital touchpoints gave the space a strong foundation for growth and visibility.