The Flying Pickle needed more than just a logo or website; they needed a cohesive identity that would define their brand and captivate players. They wanted the entire experience, from the physical space to their online presence, to embody the energy and social nature of pickleball. Their challenge was uniting this vision across multiple mediums: branding, signage, social media, merchandise, and the interior design of their massive indoor facility.

Key Challenges:

• Brand Cohesion: Developing a cohesive and vibrant brand identity that could be applied consistently across diverse platforms, including signage, murals, the website, and social media.

• Website Design & Functionality: Designing a custom website that captured the brand's playful, energetic vibe while offering functionality like court reservations and event scheduling.

• Wayfinding System: Creating a wayfinding system for a large facility, which needed to be both intuitive and visually engaging, integrating elements like murals and immersive design features.

• Spatial Design & Court Layout: Designing courts and custom signage that aligned with the brand and enhanced the visitor experience, all while adhering to functional needs.

• Brand Integration: Ensuring that the brand was present in all aspects, from custom merchandise to the interior environment, including living moss walls and dimensional signage.