TherapyCon
TherapyCon
Client
Raintree
Agency
Raintree
Deliverables
App Ads • Presentation Slides • Social Posts • Workbooks • Postcards • Program Flyer
Contribution
Graphic Designer for Digital and Print Materials (App Ads • Presentation Slides • Social Posts • Workbooks • Postcards • Program Flyer)
Project Overview
Raintree is a leading EMR software provider in the physical therapy industry, recognized for its dedication to rehabilitation and therapy solutions. With over 8,000 client locations and 50 million visits annually, Raintree aimed to broaden its influence by hosting TherapyCon, a trade show focused on physical therapy innovations. I joined Raintree in August 2025 as a full-time graphic designer, contributing to various projects, including TherapyCon 2025. My responsibilities included crafting a range of print and digital assets to enrich the event's visual identity.
The Challenge
Raintree's established success in the physical therapy sector laid the groundwork for creating its own trade show. However, for the 2025 conference, they needed a cohesive set of visual assets to effectively support this endeavor, especially since it was the first event following the brand's complete visual relaunch in late 2024 and early 2025. The challenge was to design materials that not only reflected Raintree's established brand but also invigorated and engaged participants at TherapyCon.
The Solution
To meet Raintree's needs, we delivered an extensive suite of assets for TherapyCon 2025, ensuring a consistent and vibrant visual presence across all event materials.
Print and Digital Assets: We developed a diverse array of assets, including vertical ads for our app, engaging app feed/social posts, and pre-conference workbooks for speakers. Our team designed on-site TV slides and session slides to enhance the event experience. A highlight of the project was a unique sticker card challenge that guided attendees through the expo hall, encouraging exploration and interaction with top sponsors and vendors. This card included instructions, entry forms, and opportunities to win prizes, adding an interactive element to the event.
The Outcome
The visual assets crafted for TherapyCon 2025 not only reinforced Raintree's brand identity but also effectively engaged attendees, highlighting the company's innovation and leadership in the physical therapy industry. The cohesive design established TherapyCon as a premier event in the field, and the assets are planned for future events, including TherapyCon 2026.