Piñata
Piñata
Client
Piñata
Agency
Personal Client
Deliverables
Blog Assets • App Store Concept • Banner Ads
Contribution
Lead Graphic Designer for Blog Assets, App Store Concept, and Digital Assets
Project Overview
Piñata, a lively rewards company with a budding reputation, reached out to me to sprinkle some magic on their brand's visual identity. Famous for its innovative credit-building program for renters, Piñata rewards users while giving their credit scores a sweet boost. Eager to leap beyond a simple landing page, they envisioned a vibrant brand presence that would dance across blogs, social media, and ads. As their graphic designer, I had the delightful task of weaving their scattered ideas into a harmonious digital symphony, enhancing their brand's visual charm.
The Challenge
Piñata had a solid foundational brand, but their existing visuals were inconsistent across various platforms. The goal was to unify their digital presence while maintaining the brand’s approachable and youthful appeal.
The Solution
To address Piñata's needs, I developed a cohesive design system that expanded their brand identity across multiple platforms. This involved creating blog assets, App Store concepts, and engaging banner ads that stood out in a crowded digital space. The focus was on versatility and adaptability, ensuring that the assets could be reused and adapted for future campaigns without losing their impact.
Outcome
Working closely with Piñata's team, we successfully crafted tools and assets that allowed them to present a unified brand image across all known platforms. The result was a visually consistent and engaging presence that resonated with their target audience, particularly young renters. The refreshed assets not only supported their marketing strategies but also embodied the core values of Piñata—welcoming, innovative, and rewarding.
