Piñata

Piñata

A computer monitor displaying a colorful webpage about Piñata Pay, a mobile payment app, with various graphics, text, and icons.

Client

Piñata

Agency

Personal Client

Deliverables

Blog Assets • App Store Concept • Banner Ads

Contribution

Lead Graphic Designer for Blog Assets, App Store Concept, and Digital Assets

Project Overview

Piñata, a lively rewards company with a budding reputation, reached out to me to sprinkle some magic on their brand's visual identity. Famous for its innovative credit-building program for renters, Piñata rewards users while giving their credit scores a sweet boost. Eager to leap beyond a simple landing page, they envisioned a vibrant brand presence that would dance across blogs, social media, and ads. As their graphic designer, I had the delightful task of weaving their scattered ideas into a harmonious digital symphony, enhancing their brand's visual charm.

Promotional collage showcasing various financial reward and credit building programs, featuring smartphone screens, rocket illustrations, and icons, with brand logos like Nike, Amazon, Apple, and credit reporting services.
Group of diverse young adults looking at a smartphone, smiling and enjoying together, with overlay text promoting building credit and earning rewards.
A collection of app screenshots and promotional images related to rewards, rent payments, giveaways, and savings deals, with a focus on mobile phone interfaces and products.

The Challenge

Piñata had a solid foundational brand, but their existing visuals were inconsistent across various platforms. The goal was to unify their digital presence while maintaining the brand’s approachable and youthful appeal.

The Solution

To address Piñata's needs, I developed a cohesive design system that expanded their brand identity across multiple platforms. This involved creating blog assets, App Store concepts, and engaging banner ads that stood out in a crowded digital space. The focus was on versatility and adaptability, ensuring that the assets could be reused and adapted for future campaigns without losing their impact.

Collage of promotional digital ads for a rent payment and rewards app, featuring smartphones and reward graphics, with text emphasizing building credit and earning rewards.
Collage of images featuring people discussing rent and credit services, showcasing a woman with a laptop, a man and woman smiling, and a smartphone displaying a rent reporting app.
Multiple computer screens displaying the Piñata website, featuring a pink pixelated cartoon character, headings, and images of people.
A collage of images related to Piñata, a renter-based rewards app, featuring people using laptops and smartphones, along with text highlighting its benefits and success stories.
A promotional graphic for Piñata, a credit-building program for renters, showing a smiling couple looking at a laptop. The graphic highlights a rent payment of $1500.00 rewarded with 150 points and a score of 795 labeled as "rock solid".

Outcome

Working closely with Piñata's team, we successfully crafted tools and assets that allowed them to present a unified brand image across all known platforms. The result was a visually consistent and engaging presence that resonated with their target audience, particularly young renters. The refreshed assets not only supported their marketing strategies but also embodied the core values of Piñata—welcoming, innovative, and rewarding.

Pink promotional graphic for Piñata rent that rewards, featuring a smiling couple looking at a smartphone, with a small pink pixelated creature with big eyes, and a gift box icon with text: 'Congrats! You just earned 90 points!'