Senior-Level Design Systems For Brands Ready To Scale

From high-conversion digital platforms to production-ready environmental design, I provide the strategic depth and technical precision required for high-stakes execution.

View My Services
Apply For A Strategic Partnership

Benefits

Everything you need to show up, nothing you don’t.

A silhouette of a person in a crouched position, holding onto a rope or climbing gear, appearing to be ascending or descending a vertical surface.

Branded Confidence

Step into rooms, meetings, or calls with a brand that matches the quality of your work.

Black and white drawing of a dog with a bone in its mouth, standing on grass.

Frictionless Execution

I meet deadlines and manage technical complexities so you can stay focused on the big picture.

Silhouette of a person riding a bicycle on the street at night

Technical Rigor & Compliance

I ensure every asset, from a UI component to a billboard, is built to exact technical specifications.

A black cat sitting with a confident posture against a plain background.

Scalability

I don't just hand over files; I build templates and workflows that grow with you.

Illustration of a person sitting at a desk with a laptop, books, and a plant in a home office setting.

Data-Driven

Design backed by engage-ment metrics, because looking good is only half the job.

A black silhouette of a stick figure lifting a barbell with weights.

Investor-Ready Visuals

My work is backed by strategic positioning designed to build trust and help you close.

Working With Me: The Four Pillars

Whether we’re working on a single high-stakes project or establishing a partner-ship, these four categories provide the framework for how I get things done.

What are you looking for?

  • If your brand needs a foundation to grow on, we start here. This isn't just about a logo; it's about building a visual system that works for you.

    Capabilities:

    • Primary & Secondary Logo Suites

    • Visual Brand Guidelines & Systems

    • Social Media Starter Kits (IG/FB/LinkedIn Templates)

    • Physical Brand Assets (Business cards, custom wrapping paper, stationery)

    The Result: You or your team walk away with a system that makes creating on-brand content effortless, ensuring you always show up looking your best.

  • If you need a digital home that works as hard as you do, I build fully responsive environments that move beyond the standard template.

    Capabilities:

    • I specialize in high-impact Squarespace websites, leveraging code to engineer robust, bespoke layouts that break the boundaries of standard templates.

    • The Migration Suite (Expertly moving outdated WordPress sites to user-friendly Squarespace homes).

    • UI/UX Strategy (Skeletal components, modules, and mockups designed for a high-end user experience).

    • Technical Launch (SEO implementation and DNS hookup for a "keys-in-hand" delivery).

    The Result: From 5-page sites to 20-page digital hubs, your website becomes a functional tool, integrated and ready for business.

  • If your vision needs to take up space in the real world, I specialize in the specs and strategy of large-scale production.

    Capabilities:

    • Large-Format Ads: Design for billboards, airport parking garage expansion templates, and transit advertising.

    • Event & Trade Show: Trade show booth design, experiential event materials, workbooks, and program flyers.

    • Editorial Design: 20+ page sponsorship packets, annual impact reports, and multi-page newsletter headers.

    • Physical Signage: Picket signs, postcards, and event-specific print collateral.

    The Result: High-impact visuals that maintain your brand's integrity, no matter the scale or the medium.

  • This is my sweet spot! A "plug-and-play" model for growing teams that need a senior designer to clear backlogs, manage marketing collateral, and maintain brand consistency without the overhead of an agency.

    What’s Included:

    • Creative Retainers: 20, 40, or 60-hour blocks for ad-hoc support, redoing graphics, or re-upping social content.

    • Marketing Operations: Full-funnel execution including email campaign revamps, podcast promotion, and webinar collateral.

    • Automation Systems: Building lead capture workflows using Zapier, CRM (Wealthbox/OnePage), and Typeform.

    • Asset Maintenance (Redoing social graphics and re-upping digital content).

    The Result: You get a proactive "Engine" behind your business, ensuring that even the most urgent ad-hoc tasks are handled with zero friction.

Discover brands who invested in the transformation.

  • Multiple overlapping digital screens displaying an indoor pickleball court with the text "Pickleball For All!" in bold green and white, along with menu options and buttons for joining or booking a court.
  • Indoor tennis courts with a blue wall featuring a colorful abstract design. Several people are seen near the courts, and the area is enclosed with black fencing.
  • Collection of promotional flyers and posters for pickleball events and memberships, featuring bright green and black colors, pickleball graphics, and information about classes, tournaments, and membership offers.
  • Multiple pages of a branding style guide for 'The Flying Pickle,' including color palettes, logos, typography, and layout designs.
  • Indoor sports complex with multiple tennis courts, spectators watching from a viewing area, and players engaging in tennis matches.
  • A collage of marketing presentation slides showing logo design, color palette, photography style, and branding guidelines for Billboard.
  • A person holding a pink razor while shaving their underarm, smiling and laughing, with additional images of razors and shaving tools around them.
  • Digital devices displaying skincare product website with language options, price, and product images, in peach, pink, and purple colors.
  • Multiple smartphone screens displaying social media posts and messages on a light gray surface.
  • Screenshots of social media posts featuring baked goods. The first shows croissants and pastries labeled 'Croissants' and 'Buzzworthy pastry creations.' The second displays various cookies on a rack with the label 'Greetings from our humble cafe.' The third highlights cookies and includes text about enjoying decadent, bee-inspired treats with a call to action to order.
  • A computer screen displaying a website for Bumblebee Cafe, featuring a photo of a city street with modern buildings, a menu with options like Home, About Us, Menu, Careers, and Contact, and promotional sections for baked goods and cafe locations across the United States.
  • Multiple smartphones displaying bakery and coffee shop social media pages with images of croissants, bread, and baked goods on a white surface.
  • A website layout for Bumblebee Café featuring sections about the company's story, values, vision, and commitment. The design uses navy blue, orange, and honeycomb patterns with bee icons.

See What Happy Clients Say

Build For Growth

Black background with large white quotation marks.

I had a positive experience working with Lauryn. Communication was smooth, deadlines were met, and the quality of work reflected a solid understanding. The process was efficient, and Lauryn remained responsive and professional throughout.

Yeisa Salomon, Creator of Unseen Revolutionaries

Black background with large white quotation marks.

Lauryn was instrumental in helping us bring our brand to life. She understood our vision from day one and transformed it into a polished, high-energy identity.

Paul Starita, Founder of The Flying Pickle

I've used Lauryn many times now, and she's fantastic in every aspect. The quality of her work is terrific, she listens, asks good questions, and never misses my deadlines. So, I'll continue to use her, and I'll be sure to recommend Lauryn to my friends and colleagues.

Darren Finkelstein, Founder of Tick Those Boxes

A black background with large white quotation marks in the center.

Frequently Asked Questions

  • My process is built on a “Done =” Milestone Framework. I break high-value projects into clear, outcome-based checkpoints so you always know exactly where we stand:

    1. Phase 1: Discovery. Done = Stakeholder strategy roadmap delivered.

    2. Phase 2: Concept. Done = Visual directions presented via Loom video walkthrough.

    3. Phase 3: Refinement. Done = Selected direction applied to core collateral.

    4. Phase 4: Handoff. Done = Complete vector library and brand guidelines

  • I specialize in working with coaches, consultants, creatives, and service-based founders, especially those who are pivoting, relaunching, or investing in growth.

  • Absolutely. I am an experienced "plug and play" workforce solution for agencies like Cerulean Consulting Group and Gyst Design. I specialize in operating behind the scenes to orchestrate essential components of a project with minimal guidance . Once equipped with the necessary tools, you can trust me to carry out tasks efficiently and fulfill my role in the project’s success .

  • We can definitely build on what you have. I often work with existing brand guides, logos, and assets, integrating them into high-performing digital environments or social media templates for client use . My goal is to ensure your existing identity remains consistent across every new touchpoint I create.

  • Timelines are entirely dependent on the scope of the project, which I clearly outline in our initial strategy. However, I pride myself on speed and reliability, consistently achieving 100% of project deadlines without sacrificing quality. Whether I’m delivering 65+ designs a month or a full website redesign, I stay ahead of industry trends to keep turnaround times low.

Let’s collaborate.

Whether you’re looking to collaborate, have a question, or just want to chat, feel free to fill out the form to the right, or shoot me a message using my email here.